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APR stands for Annual Percentage Rate. It's the yearly cost of borrowing money on your credit card, expressed as a percentage. When you carry a balance instead of paying it off in full, this is the rate at which interest accumulates on what you owe.
Think of APR as the price of using someone else's money. If your card has a 20% APR and you carry a $1,000 balance for a full year without making payments, you'd owe approximately $200 in interest (though most cards charge interest monthly, so the actual calculation is slightly more complex).
Credit card companies calculate interest daily based on your daily balance and then charge it monthly. This means the sooner you pay down your balance, the less total interest you'll pay—even within a single billing cycle.
Your actual APR depends on several factors:
| Factor | Impact |
|---|---|
| Credit score | Better credit typically qualifies for lower APRs |
| Card type | Rewards cards often have higher APRs than basic cards |
| Market conditions | APRs adjust when the Federal Reserve changes benchmark rates |
| Introductory offers | New cardholders may get a 0% APR period for balance transfers or purchases |
| Account history | Your issuer may raise your APR if you miss payments or max out your card |
Most cards actually have multiple APRs. You might see:
These can be drastically different. A card's advertised rate might be the purchase APR, while its cash advance APR could be 5–10 percentage points higher.
A fixed APR stays the same throughout your card agreement (though the issuer can still increase it with notice if you violate terms). A variable APR adjusts periodically based on market conditions, meaning your actual rate can change even if you're paying on time.
Many cards offer 0% APR promotional periods—typically 6 to 21 months depending on the offer. This applies to either new purchases, balance transfers, or both. After the promotional period ends, your standard APR kicks in. Missing a payment during the promotional period often forfeits the offer immediately.
Here's a critical distinction: APR is an annual rate, but you don't necessarily pay it all at once. If you pay your full statement balance by the due date each month, you pay zero interest, regardless of how high your APR is. APR only matters when you carry a balance.
If you do carry a balance, the amount of interest you actually pay depends on:
When evaluating credit cards, APR is only one piece of the picture. Consider:
The right card depends on whether you'll carry a balance, how you plan to use it, and your creditworthiness—not APR alone.
